INndividual Assignment 5 Article Example | Topics and Well Written Essays - 250 words

INndividual Assignment 5 - Article Example Products and services can be spread to others through status posts and pictures, thus the advertising companies get the benefit of passive advertising at a very low cost (88). For example, in the global social networking website Facebook, large companies took the advantage of both interacting with their consumers as well as getting their feedback and photos of the product to gain a wider range of audience. The more people â€Å"like† their pages, it is correlated with many people becoming more aware of their products, which spells as a success in their advertising campaign in Facebook. Using this network in advertising products can be an effective strategy in the promotion of new products and showcasing best-selling items to others, which is why many companies were already on this bandwagon of advertising by making their own product page known among network users. Many companies created their own pages in the social networking giant, and a blog post in 2010 shows which companies and products gained the most number of â€Å"likes† among its users (Porterfield). The blog explains the successful marketing strategies of the top 10 Facebook product pages, two of which, Red Bull Page (ranked number 1) and The Twilight Saga Page (ranked number 9) would be discussed here. First is how Red Bull was able to gain top rank in 2010 for number of â€Å"likes†, which was accomplished by numerous interactive links in the page such as games and video-uploads, as well as the use of attention-grabbing images for fans to â€Å"like† their page (Porterfield). The company did not use too many texts, but rather focused on creative advertising so as to grab the attention of social networking users. Because Red Bull removed the complexities of too much reading and instead used interactive and creative strategies of gaining the interest of interne t citizens, they were able to gain many fans and rank number one in the list. Red Bull as an energy beverage is not a